The unbranded HCP Disease State Education campaign, Smoldering MS, calls attention to the urgency of addressing the often hidden pathway in Multiple Sclerosis management: smoldering neuroinflammation.
Disease progression caused by smoldering neuroinflammation begins in the central nervous system (CNS) and is ongoing from the start. It causes destructive, irreversible damage, similar to a matchstick that is beginning to burn.
This campaign represents the brain of a patient with MS when smoldering neuroinflammation goes unaddressed. We invite doctors to explore the smoldering pathway early in the disease process, before damage occurs, to encourage a better future for their patients.
Julia Dumas - Copy Supervisor
Gabriel San José - Group Art Supervisor
Many people living with PsO and PsA are facing an ongoing battle with their symptoms and are fighting for relief. With the help of three protagonists, these everyday battles that are usually dealt with in private will come to light in a metaphorical world where the physical symptoms of their condition are symbolized by hot coals, shards of glass, and metal plates. With TREMFYA®, they can reclaim their bodies from their disease and Emerge Tremfyant®.
Alessandro Fruscella - CD, Copy
Ron Lewis - CD, Art
Javier Toledo - Copy Supervisor
Gabriel San José - Art Supervisor
Emanuel Calderon - Copywriter
There’s a dark side to sneaker culture. We wanted to do something about it.
Though most brands and retailers have implemented online and app-based availability into sneaker launches, many still head out on Saturday morning to line up for a traditional hand-to-hand purchase.
Unfortunately, because certain pairs are produced in limited quantity and resale values are sky high, lineups occasionally turn violent.
Emanuel Calderón - Copywriter
Gabriel San José - Art Director
Shorty Award winner for PRO BONO & finalist TWITTER PRESENCE.
A campaign that raises awareness of the gender pay gap. Globally, women only make 77 cents for every dollar earned by men for work of equal value, effectively being “robbed” and at the current rate, it will take 70 years to close the pay gap. The campaign calls for equal pay and women’s economic empowerment as part of achieving full gender equality.
Laura Mizrahi - GCD
Drik Ghosh - ACD, Copy
Purvey Naik - ACD, Art
Eliza Arnold - Sr. Copywriter
Javier Toledo - Copywriter
Kendal Coker - Art Director
Gabriel San José - Art Director
The Request
To create a branded an unbranded campaign that raised awareness about HEP C and drive people to get tested and treated.
The Challenge
Change the notion that HEP C is a boomers only disease and that is now active across all ages starting even from birth.
The Idea
Branded: Treat Everyone Differently
In a world where equality is highly valued, the notion of treating people differently is a controversial way to deliver our message; in order to cure the different types of Hep C, we need to treat everyone differently.
Unbranded: Hep C Loves Everyone
Hep C puts anyone at risk. We bring this to life by highlighting the polar opposite labels and groups inherent in today’s diverse world. Ultimately, we let people know they’re united by their need to get tested.
Matthew Beck - ACD/CW
Javier Toledo - Copywriter
Gabriel San José - Art Director
THE REQUEST - To develop a brand partnership campaign to strengthen Volvo's new positioning — Luxury and technology.
OUR CHALLENGE - The luxury and technology world is saturated with top notch campaigns and creativity. How can we break through the extremely tough competition and position the brand as the leader in luxury and technology innovation.
Credits:
Javier Toledo - Copywriter
Gabriel San José - Art Director
Photo manipulation and composition for digital/concept art.
Variations of branding and logotype designs.
Variation of vector illustrations and projects for different clients.
