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Gabriel San José
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The 23% Robbery

Shorty Award winner for PRO BONO & finalist TWITTER PRESENCE.

A campaign that raises awareness of the gender pay gap. Globally, women only make 77 cents for every dollar earned by men for work of equal value, effectively being “robbed” and at the current rate, it will take 70 years to close the pay gap. The campaign calls for equal pay and women’s economic empowerment as part of achieving full gender equality.
 

Laura Mizrahi - GCD  

Drik Ghosh - ACD, Copy

Purvey Naik - ACD, Art

Eliza Arnold - Sr. Copywriter 

Javier Toledo - Copywriter

Kendal Coker - Art Director 

Gabriel San José - Art Director

 

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