There’s a dark side to sneaker culture. We wanted to do something about it.
Though most brands and retailers have implemented online and app-based availability into sneaker launches, many still head out on Saturday morning to line up for a traditional hand-to-hand purchase.
Unfortunately, because certain pairs are produced in limited quantity and resale values are sky high, lineups occasionally turn violent.
Emanuel Calderón - Copywriter
Gabriel San José - Art Director