The unbranded HCP Disease State Education campaign, Smoldering MS, calls attention to the urgency of addressing the often hidden pathway in Multiple Sclerosis management: smoldering neuroinflammation.
Disease progression caused by smoldering neuroinflammation begins in the central nervous system (CNS) and is ongoing from the start. It causes destructive, irreversible damage, similar to a matchstick that is beginning to burn.
This campaign represents the brain of a patient with MS when smoldering neuroinflammation goes unaddressed. We invite doctors to explore the smoldering pathway early in the disease process, before damage occurs, to encourage a better future for their patients.
Julia Dumas - Copy Supervisor
Gabriel San José - Group Art Supervisor